Sam Dean: Arsenal are wobbling and they only have themselves to blame is drawing significant interest across the industry.
What kind of title challenger shows more intensity after the final whistle than during the game? What kind of title challenger plays walking football when holding onto a narrow lead away from home? What kind of title challenger allows themselves to be dragged down to the level of one of the worst teams in Premier League history?
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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