MarTech ROI: How Brands Are Measuring Marketing Technology Investment
MarTech ROI: How Brands Are Measuring Marketing Technology Investment is drawing significant interest across the industry.
Return on investment has become the defining question in marketing technology. As MarTech budgets have grown to represent the single largest category of marketing expenditure — accounting for approximately 26 percent of total marketing budget according to Gartner — the pressure on CMOs to demonstrate measurable commercial returns from technology investment has intensified correspondingly. The […]
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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