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Recovery stalling in Japan's domestic tourism

General • February 22, 2026

Recovery stalling in Japan's domestic tourism is drawing significant interest across the industry.

The annual tourist figure was around 600 million before the COVID-19 pandemic but tumbled below 300 million in 2020, when an emergency was declared over the pandemic

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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