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Despite Hero’s investment, Euler struggles to scale in the e3W market

Business • February 12, 2026

Despite Hero’s investment, Euler struggles to scale in the e3W market is drawing significant interest across the industry.

Despite a ?785-crore backing from Hero MotoCorp, Euler Motors faces a widening gap against legacy giants Bajaj and TVS. With just 9.7% growth in FY26 compared to Bajaj’s 40% surge.

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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