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If you think politics shaped these Winter Olympics, just wait until LA 2028

Ai • February 24, 2026

If you think politics shaped these Winter Olympics, just wait until LA 2028 is drawing significant interest across the industry.

In Milan, athletes showed that patriotism can be generous. In Los Angeles, that definition will be tested on the biggest, loudest stage sport can offer

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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