Sharp surge in memory chip prices triggers 'shrinkflation' in consumer electronics
Sharp surge in memory chip prices triggers 'shrinkflation' in consumer electronics is drawing significant interest across the industry.
Consumer electronics makers are cutting product specifications and features to manage a sharp rise in memory chip prices driven by global AI infrastructure demand, a trend similar to “shrinkflation” in FMCG. Counterpoint Research said memory prices have surged 80–90% quarter-on-quarter since November 2025, prompting brands to reduce memory configurations, hardware features and trade margins instead of raising prices repeatedly.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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