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The 5am myth: why waking up early is overrated

General • March 9, 2026

The 5am myth: why waking up early is overrated is drawing significant interest across the industry.

For many of us, a 5am start clashes with our biology and can undermine both health and productivity

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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