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The Second MarTech Map: How the Landscape Has Changed Since 2011

General • March 7, 2026

The Second MarTech Map: How the Landscape Has Changed Since 2011 is drawing significant interest across the industry.

The annual MarTech Landscape report, compiled by Scott Brinker and the team at Chief MarTec, has become one of the most widely cited documents in the marketing technology industry. When Brinker first published his visual map of the marketing technology landscape in 2011, it catalogued approximately 150 distinct software products. The 2024 edition documents more […]

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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