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While corporate America stayed silent, a small wine importer risked his business to challenge Trump’s tariffs

General • February 21, 2026

While corporate America stayed silent, a small wine importer risked his business to challenge Trump’s tariffs is drawing significant interest across the industry.

By Elisabeth Buchwald, CNN (CNN) — When President Donald Trump announced plans to raise the nation’s effective tariff rate to levels not seen since 1930 last year, most CEOs were silent. They’d seen how opposing the president’s ambitions – let alone his signature economic policy – could prove even more costly than the policies he

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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