Siddharth Anand says there's no box office pressure with Shah Rukh Khan's King, doesn't want to ‘pander’ to expectations is drawing significant interest across the industry.
Following the success of Pathaan, Shah Rukh Khan has collaborated again with Siddharth Anand in King. Anand emphasises the aim to meet audience expectations. | Bollywood
Experts suggest this could influence future trends and innovation in the sector.
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