Almost half of the U.S. consumers use TikTok as a search engine
Almost half of the U.S. consumers use TikTok as a search engine is drawing significant interest across the industry.
The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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