Smokefree generation law could slash youth smoking decades earlier is drawing significant interest across the industry.
New research, led by experts at the University of Nottingham, has found that smoking prevalence among 12 to 30-year-olds in England could drop below 5% decades earlier than expected, if the government progressively raises the age of tobacco sale.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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