India Inc won’t fund R&D-but it might bankroll an escape from reality
India Inc won’t fund R&D-but it might bankroll an escape from reality is drawing significant interest across the industry.
Indian companies are urged to invest in VR-AR technology, moving beyond cheap 'jugaad' innovations. The country's urban challenges, from traffic to poor aesthetics, create a significant demand for virtual reality to replace unpleasant outdoor experiences. This technology offers a 'first-world' escape for the wealthy, turning India's urban dystopia into a competitive advantage.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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