Former Tesla product manager wants to make luxury goods impossible to fake, starting with a chip
Former Tesla product manager wants to make luxury goods impossible to fake, starting with a chip is drawing significant interest across the industry.
The fake goods crisis cuts two ways. Luxury brands lose more than $30 billion a year to counterfeits, while buyers in the booming $210 billion second-hand
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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