Bottoms up: No-alcohol wines take pride of place at Paris international trade fair is drawing significant interest across the industry.
With slogans like "No Alcohol, No Regrets", the message from the Wine Paris trade show in Paris is crystal clear, alcohol-free wine is moving up from being a back shelf, niche curiosity to a mainstream choice.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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