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Tourism, once New Zealand’s top overseas earner, lags behind dairy post-pandemic

Ai • March 3, 2026

Tourism, once New Zealand’s top overseas earner, lags behind dairy post-pandemic is drawing significant interest across the industry.

Arrivals from China, which before Covid was the second biggest source of visitors, have yet to recover to their pre-pandemic level.

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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