Govt directs BARC to stop reporting on TRPs
Govt directs BARC to stop reporting on TRPs is drawing significant interest across the industry.
NEW DELHI, Mar 6: The Government on Friday directed television rating agency BARC to immediately withhold reporting the Television Rating Points (TRPs) for TV news channels for a period of four weeks or until further orders. The directive has been issued as certain TV news channels are displaying “unwarranted sensationalism and speculative content” about the ongoing Israel-Iran conflict, which “may potentially create panic” among the general public, specially those having friends and family in the affected areas or residing in […]
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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