From Expo to the Olympics, Milan bets on big events to fuel its transformation to a global city
From Expo to the Olympics, Milan bets on big events to fuel its transformation to a global city is drawing significant interest across the industry.
Milan is using the Milan Cortina Olympics to strengthen its image as a global city and to leave a lasting local legacy. Researchers at Bocconi University say early data shows about 4 billion euros in Olympic-related investment. Organizers keep new construction limited by using existing venues across several sites. Milan keeps the Santagiulia arena for events. The Olympic Village becomes student housing in a city with a housing crunch. Business group Assolombarda links the Games to higher visitor spending and growth. Critics say big projects also push housing prices up.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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