UK's best supermarket frozen chips named and it's not McCain or Birdseye is drawing significant interest across the industry.
The best supermarket frozen chip has been crowned by The Guardian, and it's not one of the major brands. Morrisons' triple-cooked chips topped the list with five stars for their crispy exterior and fluffy interior.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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