VCs hit jackpot as FMCG giants go on D2C acquisition spree
VCs hit jackpot as FMCG giants go on D2C acquisition spree is drawing significant interest across the industry.
Venture capital firms like Fireside Ventures, Eight Roads Ventures and Peak XV Partners have earned multi-bagger returns by backing D2C brands such as Wellbeing Nutrition, Oziva and Minimalist. Legacy FMCG companies acquired these startups to expand portfolios and enter fast-growing health and wellness categories. Early VC investments of Rs 25–100 crore turned into returns of Rs 170–850 crore within three to four years.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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