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Is Apple Phasing Out the iWork Brand?

Big-tech • February 13, 2026

Is Apple Phasing Out the iWork Brand? is drawing significant interest across the industry.

With the launch of the Creator Studio subscription app offering, Apple may be phasing out the iWork branding that it has used since 2005 for Pages, Keynote, and Numbers. Apple today removed the iWork section on its website, and the URL now redirects to a more generic "apps" page that features Creator Studio, Apple Arcade, Apple Invites, Image Playground, and other Apple apps.

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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