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AI startup raises $100 million for a model to predict human behaviour, from consumer choices to earnings call questions

Ai • February 13, 2026

AI startup raises $100 million for a model to predict human behaviour, from consumer choices to earnings call questions is drawing significant interest across the industry.

Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and earnings call questions. The funding was primarily led by Index Ventures. Simile aims to innovate decision-making forecasts using AI simulations based on real-life data.

Experts suggest this could influence future trends and innovation in the sector.

More updates are expected as the story develops.


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