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The creator economy’s ad revenue problem and India’s AI ambitions
General • February 20, 2026
The creator economy is
evolving fast, and ad
revenue alone isn’t cutting it anymore. YouTubers are
launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, […]
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