Cult.fit's fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth
Cult.fit's fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth is drawing significant interest across the industry.
The company is investing in mass-market centres like Cult Neo, premium Pilates studios, and a rapidly growing consumer products division as it aims to become an active lifestyle brand. This puts it in competition with boutique studios, independent gyms and a growing wave of D2C fitness brands.
Experts suggest this could influence future trends and innovation in the sector.
More updates are expected as the story develops.
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