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Why tipping keeps rising and may not improve service
General • March 2, 2026
Why do we tip—even when we know we’ll never see the
server again? New
research suggests it’s not just about
rewarding good
service, but about social pressure. Some people tip out of genuine appreciation, while others simply follow the norm. But here’s the twist: those who truly value great service tend to tip more than average, and everyone else adjusts upward to match them.
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