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You can now make Alexa’s AI personality more friendly, blunt, or chilled out
General • February 25, 2026
Amazon is
giving you more
control over how Alexa behaves
during conversations and responses. Three "personality style" presets are launching today for Alexa Plus users in the US that allow you to make the AI-powered voice assistant more concise, cheerful, or relaxed, depending on your personal preferences. "Alexa's personality is one of the things customers […]
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